After having a great success in San Francisco, the Color Factory exhibition recently arrived in the Big Apple. The concept of it is to create an interactive and collaborative exhibition to celebrate color and creativity. The event brought together many artists, designers and creators who created new installations and pieces in an area of 6,000 square meters. Visitors will be able to see Leah Rosenberg, Oh Happy Day, Erin Jang, Lakwena Maciver, Tamara Shopsin, Molly Young, Jason Polan, Rebecca Wright, Andrew Kuo, Jon Burgerman and Roz Chast, plus many others.
If the idea of bringing together artists to create and celebrate the color is interesting, the first images of the place leave us perplexed: the space seemins to serve more as self-decoration than to have the real ambition to carry a real artistic approach.
This feeling seems to be confirmed by taking a quick look at the hashtag #colorfactoryco: seems like many visitors have posed among the works and then shared their photos on Instagram. Although the world’s museums suffer the same fate, it seems that the social experience is intrinsically a part of the Color Factory experience. The official Instagram account of Color Factory also confirms that by sharing some of those “visitor-assisted installations”.
If you are in New York and want to show off on Instagram, the visit of the exhibition will still cost you $38. Trying to become an influencer is not easy.