Fredrik Tjærandsen is a fashion graduate from Central Saint Martins (CSM) who won L’Oreal Professional Young Talent Award for his 2019 BFA fashion statement. His performative rubber dresses have gone viral on Instagram and everyone was amazed watching the models flawlessly emerge from the top as the balloon deflated and transformed into a wearable dress.
The Norwegian designer arrived in London to study sculpture during his BFA. The idea for his pieces, which he refers to as “bubbles,” came to him early on in his studies at CSM.
“I was inspired by my own early childhood memories. I wanted to recreate the fogginess and the ‘mist’ of the memories themselves,” Tjærandsen told Vogue. “The inflated bubbles are about being able to wear an unclear memory. When the bubble emerges onto the catwalk, it’s the dream. The deflation of the bubble visualises the moment when we realise we have a consciousness.”
Each piece is made from natural rubber, which Tjærandsen sourced from local rubber growers in Sri Lanka. The dress can be reinflated once the bubble is released from the inside and it can be reworn both in “bubble” or dress mode.