Inspired by her powerful (if cheeky) words, lawyer and activist, Meena Harris, launched the “Phenomenal Woman” t-shirt – a simple idea but with a powerful twist. Sported by celebrities like Alicia Keys and Jane Fonda, the proceeds from the t-shirt support non-profit organizations.

“I thought I was going to create 20 or so shirts and send them off with my friends,” remarked Harris in an interview with Shape. But after the Women’s March, the t-shirt became something of a best seller. “Instead of saying ‘ok, we hit our goal, let me go back to my regular life,’ I thought ‘holy cow, I have to keep growing this, right? We’re really onto something here,’” she recalled thinking. “Saying that women are resilient and phenomenal in their own individual ways and, together, we can get through this—that’s really what inspired me to commit to this long-term.”

And so, what started off as an idea inspired by a poem, turned into a full-blown movement. A couple of years later, and the t-shirt turned into The Phenomenal Woman Action Campaign – a female-powered organization that brings awareness to social causes, supporting a wide range of initiatives. “And here I am now, over two and a half years later, talking about it,” says Harris. “I never thought that it would be anything bigger than one month.”

The post The Trendy T-Shirt Inspired By a Maya Angelou Poem appeared first on MobiSpirit.

Just like the year before, the brand will release ten limited editions of polo shirts under the slogan “Save Our Species”. The number of t-shirts made of each species represents the number remaining in the wild. By now, Lacoste has produced 3.520 shirts. The project is a part of a three-year deal between Lacoste and IUCN, aimed at raising awareness and collecting funds for preservation of endangered species.  

The limited t-shirts can be found in 9 cities across the globe: Paris, London, Los Angeles, Tokyo, Miami, Berlin, Shangai, New York, Seoul and online. The selected species are: the Iberian Lynx, the Yemeni Mouse-Tailed Bat, the Opal Goodeid, the Northern Hairy-Nosed Wombat, the Mountain Chicken, the Addax, the Cebu Damselfly, the North Atlantic Right Whale, the Moheli Scops Owl and the Hawaiian Monk Seal.

The post Lacoste & IUCN Join Forces Again in Name of Endangered Species appeared first on MobiSpirit.

Inspired by her powerful (if cheeky) words, lawyer and activist, Meena Harris, launched the “Phenomenal Woman” t-shirt – a simple idea but with a powerful twist. Sported by celebrities like Alicia Keys and Jane Fonda, the proceeds from the t-shirt support non-profit organizations.

“I thought I was going to create 20 or so shirts and send them off with my friends,” remarked Harris in an interview with Shape. But after the Women’s March, the t-shirt became something of a best seller. “Instead of saying ‘ok, we hit our goal, let me go back to my regular life,’ I thought ‘holy cow, I have to keep growing this, right? We’re really onto something here,’” she recalled thinking. “Saying that women are resilient and phenomenal in their own individual ways and, together, we can get through this—that’s really what inspired me to commit to this long-term.”

And so, what started off as an idea inspired by a poem, turned into a full-blown movement. A couple of years later, and the t-shirt turned into The Phenomenal Woman Action Campaign – a female-powered organization that brings awareness to social causes, supporting a wide range of initiatives. “And here I am now, over two and a half years later, talking about it,” says Harris. “I never thought that it would be anything bigger than one month.”

The post The Trendy T-Shirt Inspired By a Maya Angelou Poem appeared first on MobiSpirit.

Just like the year before, the brand will release ten limited editions of polo shirts under the slogan “Save Our Species”. The number of t-shirts made of each species represents the number remaining in the wild. By now, Lacoste has produced 3.520 shirts. The project is a part of a three-year deal between Lacoste and IUCN, aimed at raising awareness and collecting funds for preservation of endangered species.  

The limited t-shirts can be found in 9 cities across the globe: Paris, London, Los Angeles, Tokyo, Miami, Berlin, Shangai, New York, Seoul and online. The selected species are: the Iberian Lynx, the Yemeni Mouse-Tailed Bat, the Opal Goodeid, the Northern Hairy-Nosed Wombat, the Mountain Chicken, the Addax, the Cebu Damselfly, the North Atlantic Right Whale, the Moheli Scops Owl and the Hawaiian Monk Seal.

The post Lacoste & IUCN Join Forces Again in Name of Endangered Species appeared first on MobiSpirit.