A year ago, the French clothing company Lacoste made the outstanding move of putting endangered species in the center of attention by changing their signature crocodile logo with designs of ten endangered animal species. The campaign won two golds in the Clio Fashion & Beauty awards. This year, they continued the project as a part of a collaboration with the International Union of Conservation of Nature (IUCN).
Just like the year before, the brand will release ten limited editions of polo shirts under the slogan “Save Our Species”. The number of t-shirts made of each species represents the number remaining in the wild. By now, Lacoste has produced 3.520 shirts. The project is a part of a three-year deal between Lacoste and IUCN, aimed at raising awareness and collecting funds for preservation of endangered species.
The limited t-shirts can be found in 9 cities across the globe: Paris, London, Los Angeles, Tokyo, Miami, Berlin, Shangai, New York, Seoul and online. The selected species are: the Iberian Lynx, the Yemeni Mouse-Tailed Bat, the Opal Goodeid, the Northern Hairy-Nosed Wombat, the Mountain Chicken, the Addax, the Cebu Damselfly, the North Atlantic Right Whale, the Moheli Scops Owl and the Hawaiian Monk Seal.
