It’s one thing to say that fashion needs to be more inclusive, and it’s a whole other thing to put your money where your mouth is. Enter Nicolette Mason and Gabi Gregg.
The two fashion icons and friends joined hands to create Premme, a brand that caters to women sizes 12-30. “Premme was born out of a love of fashion and the recognition that the industry is still lacking when it comes to the wants and needs of plus size women,” reads their website.
“We believe babes of all sizes deserve bold, fashion-forward statement pieces without compromise. At Premme, we think that clothing should be about expressing your personality and having fun, not feeling limited by society’s current fashion rules.”
Judging by their Instagram page, Premme is indeed fashion-forward. “The Premme aesthetic is feminine, bold, and unapologetic,” said the fashion duo in an interview with Create & Cultivate.
“We’ve both been leaders in the plus-size community for almost a decade and have very similar career trajectories; we’ve both been fashion editors, influencers, designers, and brand consultants, and we saw similar issues with the status quo,” they went on to explain. “We’re both passionate about social justice and equality, and we’ve chosen to pursue a creative career that affects change: giving plus-size women access to designs and styles they’ve been told (either directly or through what’s currently available for them to shop) that they shouldn’t wear.”
Check out some of their eye-popping designs in the gallery below.