Adam Goldberg’s Illustrations Are Inspired By Miro and Calder

Adam Goldberg has been working as studio TRÜF’s creative director for some time before he started his side project, creating minimal illustrations of animals. Based in Santa Monica, California, studio TRÜF has worked with clients like Adidas, Indiegogo, and DreamWorks.

However, it was Goldberg ‘s side project that REALLY caught the media’s attention. Combining geometric shapes, dots, and lines, his graphic illustrated versions of animals and insects remind of artists like Miro, Calder, and Kandinsky.

“My many years in branding has influenced the style and execution of illustrations and not necessarily the other way around —although it is a merger of both aesthetics,” said the illustrator and designer in an interview with Adobe Create Magazine. “The simplicity, geometry, and composure that we try to achieve with our branding work rubs off on the artwork. I think more in terms of composition and balance more now than I ever have — and that’s because of the branding work.”

“Just because you’re a branding studio doesn’t mean you have to be stuck in a box doing only one thing,” stressed Goldberg. You can now buy his printed illustrations in TRÜF’s online store.

“We’ve been creating brand identities for clients around the world for many years and finally decided to design some stuff for ourselves,” reads the website. “We’ve taken our love of geometry, pattern, white space, Bauhaus, Miró, and a little too much caffeine and mashed it all into a style we call Messy Modernism – ‘messymod’ for short. It’s minimal, modern, graphic, quirky, stylized, grotesque, delightful, and just plain weird.”

Check out some of Goldberg’s delightful creations in the gallery below!

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Psycho Turkey, qu'est-ce que c’est. 🦃 #Thanksgiving

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Carimoose.

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Flamingus

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Hangin'

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Bugginout.

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