Alja Horvat’s Illustrations Are a Breath of Fresh Air

Alja Horvat’s illustrations are hard to miss. Bold, colorful women with textured dresses and flourishing backgrounds jump up from the screen, inducing a feeling of joyfulness but also nostalgia.

“I think the vibrant, colorful palette stems from me,” she told Māgoa Magazine. “I’m really energetic and lively, and that’s exactly how I feel, when I look at these shapes, figures, and colors. They are all full of life!”

“The backgrounds of my designs connect with the main subject portrayed, explaining their story and feelings. The figures are just like book covers: you need to read the entire story in order to experience them,” she explained.

Inspired by nature and museums, and a big fan of the ’60s, ’70s and ’80s, her work has a timeless feel to it. She mainly illustrates on her computer, but she also loves traditional painting with gouache and acrylics.

Working and studying in Slovenia, Horvat has started drawing from an early age. And her hard work has clearly paid off, with clients including Urban Outfitters, and features on Cosmopolitan and Goop.

Check her out on Instagram.