Alex Tait’s illustrations and short animations don’t take themselves too seriously. And it’s a good thing they don’t! His witty creations are a dash of color, a pop of joy, that we all need and crave.
Graduating from Bucks New University in 2013, he is now working out of his studio in Berkhamsted, UK. With an interest in all things strange, he seeks to produce work that is surreal and spirited using bold colors and playful imagery.
His playfulness is clearly infectious, with notable clients like Apple, Google, Samsung, and Netflix.
Talking about his work process with It’s Nice That, Tait shared: “A lot of the time I’ll come up with my ideas when away from my desk. I find that they normally come at an inconvenient time, so I have a long list of notes stored on my phone dating back years. They consist of a phrase or a few words that don’t make much sense, but they help jog my memory when I sit down to work.”
Take a look.