France’s Postal Service Releases Stamps That Smell Like Baguettes

Sending letters in France just became a lot more appetizing. The country’s postal service, La Poste, recently released stamps that smell like baguettes.

The stamp features an artwork created by artist Stephanie Humbert-Bassett, which shows a baguette with a ribbon in the colors of the French flag. It also serves as a scratch-and-sniff sticker, releasing the comforting aroma of a freshly baked baguette when scratched.

Around 600,000 of these stamps were manufactured and will retail for $2.13 apiece. They will only be available for purchase in France, but can be used for international shipping. So, if you have a friend in France, now is a good time to tell them you want them to write you a letter or send some other type of package.

“Bearer of culture and customs, the baguette is deeply rooted in the daily practices of the French,” La Poste said in a press release. “She embodies a ritual, that of going to her bakery, a local business anchored in the regions, attracting twelve million consumers every day. The making of six billion baguettes each year confirms its iconic status in French food heritage. The baguette transcends borders to become an international icon.”

The history of baguettes isn’t entirely clear, but it is known that the bread became popular during the 18th century in France. It is made with wheat flour, water, yeast, and common salt, and its recipe is regulated by French law.