London-based illustrator and animator Joey Yu has a relatively simple philosophy: “Believe you are someone important, and you will be.” With clients as big as The New York Times, Hermes, and Ermenegildo Zegna, the 24-year-old creative knows what she’s talking about.
“I literally knew what I wanted to be since I was tiny,” she told Babyface. “Apparently when I was younger I would say I was going to be an author and an illustrator. I was obsessed with the library, I literally rinsed the children’s section of every book.”
“I balance work in a very precarious, haphazard way,” she admitted. “But I always knew I had to be multidisciplinary. I’m only happy if I’m taking on absolutely everything.”
Much like her interests, her artwork is varied – from editorial work to fashion designs and even a line of vases, adorned with her naive-like illustrations. Describing her style as both gentle and zesty, Yu says that “it’s very autobiographical and personal too, as my drawings are from my day to day life.”
Here are some highlights from her Instagram page: