Illustrator José Antonio Roda continuously evolves as an artist, treating his style as something absolutely open, growing up and alive. “I’ve never planned my style and my career,” he told Cup of Couple. “Everything comes from passion and intuition.”
Still, one thing is constant throughout his work: his love for simplicity. Focusing mainly on female subjects, his illustrations remind of a cubist painting, made of simple shapes and color blocks. “I strongly believe that the more simple the message is, the best, and it will be easily accepted,” he stressed. “In this way, the simplicity of my work makes it easy to recognize.”
Indeed, whether his work is drawn digitally, cut out of paper, or painted on walls, his style is easily recognizable and his message – very much approachable. Roda’s artistic vision? To make art that is “simple, friendly, and pretty.”
“I remember that during my student life, I used to make good summaries and schemes, and my drawings are exactly like that,” he recalled, talking about his creative process. “Simple colors and lines have much to do with the kid’s world, and I’m more interested in the kid’s world than adults.”
Enter his child-like world:
