How to define GREBNELLAW? Their websites tagline states clearly that what they do is: “not art, not music, not fashion, not performance.” Dare we say, it’s something in between.
The creative project of visual artist, performer, and singer/songwriter, Nosslo-Grebnellaw Aniluap, GREBNELLAW (in all caps) celebrates the weird. “It’s an ongoing creative process that uses pop music, visual art, and performative elements to address contemporary issues,” reads their website.
“It also acts as a liberating force from social pressure and prejudice with ad-hoc performances that happen in the moment. The performances are site-specific, uses the ‘three-minute-pop song’ format and a red and white color code to communicate an easily recognizable style.”
Their red and white outfits are indeed recognizable, making their performances something between a fashion show and a music clip. “I started out making music because it was always easy to find dancers but there was always problems finding musicians who wanted to play,” explained Nosslo-Grebnellaw Aniluap in an interview with Office magazine. “Then it gets a little bit more complicated than that because I’m also a visual artist and I wanted to create.”
“Really, I play God and I create these beings — I just want to have millions of them everywhere,” she admitted. “We are very far from that right now, but maybe the technology will help us somehow in the future.”
So far, GREBNELLAW has presented her work in the world’s most prestigious stages including Guggenheim Museum, MoMA, The Coliseum in Rome and Mejii Shrine in Tokyo. Next time Met Gala chooses “camp” as their theme, they should definitely consider inviting her.