Korean-American, model, content creator, visual artist, and DJ, Josephine Lee (known online as Princess Gollum) is our current Instagram obsession. Her gothic-inspired aesthetic makes for an eye-popping, if a bit weird, effect, making her Instagram persona a source of endless inspiration.
It comes as no surprise that her iconic web presence (which has amassed more than 100 thousand followers) has caught the attention of the fashion world, leading to collaborations with brands like Opening Ceremony, Milk Makeup, Obey, and Drink This Milk.
“The initial transition from modeling as a hobby, to a career, happened organically,” admitted the LA-based it-girl in an interview with Something Curated. “My main goal now is to add to the representation of Asian Americans. I think pushing the boundaries of society’s beauty standard is very important. I think being able to express myself in this medium, being a foot smaller than the average model’s height and not having professional modeling background, is what thrills me the most. I’m happy to see more and more media representation of people who, like me, have found their light.”
Talking about her chosen nickname/persona, Princess Gollum explained:
“Gollum represents the internal conflicts of any mortal; two polar opposite personalities, contradicting yet coexisting. A love/hate relationship with the precious eventually leads to an extremely conflicting relationship with oneself. This was when I first really felt and understood the classic ‘don’t judge a book by its cover’. I fell in love. I chose Gollum because I wanted to highlight what I identified with so heavily as a child, as well as crowning his name with princess to add a twinkle.”
Add a little twinkle to your life, by following her Instagram page.
