Romain Lasser is an award-winning illustrator and graphic designer from Montreal, Quebec who creates minimalist illustrations for posters, beer labels, and corpo projects. According to the artist, he “puts a lot of emphasis on the choice of colors and the concept that the image is showing.”
“Being an insomniac, I think a lot about my ideas during nights,” the artist told in an interview for Ballpit. “Then I always propose 2 or 3 ideas to my clients, directly with color tones so they can see the whole idea from the start. It takes me more time than normal thumbnail sketches but it helps me buildup the composition and defines the mood in the early step.”
Lasser grew up in an artistic family, so his path came naturally. He graduated from the University of Quebec in Montreal and Concordia University. Nowadays, he mainly uses Photoshop to create his art and he’s inspired by his colleagues.
“There are way too many great artists out there to make a legit list. If I would have to pick up one, the late Moebius, for his treatment of the image and his unique universe is a major influence for me since a little kid,” he said.
To follow his work, check out the gallery below.
