Jisun Kim’s designs are clean, minimalist, and aesthetically pleasing. With form, color, and proportions all in check, her work is proof that simplicity and sophistication go hand in hand. “I think the perfect design should accompany the story,” reflected the multidisciplinary designer in an interview with Ballpitmag. “Then find a unique material.”
Based between Seoul and London, her work spans interior design, furniture, branding, and visual identities. With years of working experience in the field of interior design behind her, she’s currently studying for her Master’s in product and furniture design in Kingston University in London.
“I think it’s important to have aesthetically beautiful designs,” stressed Kim, explaining the importance of good design. “When I see a product that is not beautiful, sometimes I get angry,” she added. But her designs aren’t just pretty, they’re also thought-provoking. “I want to stimulate people’s thoughts through my design work,” she explained. “I want to proceed with the design of a new perspective that does not exist through ideas, materials, and forms.”
“But before that, the reason, story and why this design is needed are more important,” she concludes. “How do I think differently from others? This is the first question.” Follow her creative thought process via Instagram.
