The London Queen of Nails Totally Lives Up to the Hype

For London-based lady boss, Sharmadean Reid, a nail salon isn’t just a place where you get your nails done. It’s a meeting spot for women, a social gathering, a community.

Reid has set up her famous nail salon WAH in 2009 (the early days of the economic recession) to create a new type of beauty brand that mixes highbrow with lowbrow aesthetics – the classy with the trashy, so to speak.

Her small Dalston salon turned fairly quickly into a global sensation. Now, Reid’s nail products sell at major retailers, and her funky designs have sparked nail trends around the world.

If you want to visit her salon we recommend you book your manicure well in advance. Take a glimpse at her social media pages. It’s totally worth it.