For London-based lady boss, Sharmadean Reid, a nail salon isn’t just a place where you get your nails done. It’s a meeting spot for women, a social gathering, a community.
Reid has set up her famous nail salon WAH in 2009 (the early days of the economic recession) to create a new type of beauty brand that mixes highbrow with lowbrow aesthetics – the classy with the trashy, so to speak.
Her small Dalston salon turned fairly quickly into a global sensation. Now, Reid’s nail products
If you want to visit her salon we recommend you book your manicure well in advance. Take a glimpse at her social media pages. It’s totally worth it.