You Only Live Twice: Jerome Masi’s Creative Spirit is Infectious

“To create is to live twice,” reads Jerome Masi’s Instagram bio. And judging by his rich portfolio, his creative life is bursting at the seams. Based in Annecy, France, Masi has graduated from the Emile Cohl school in Lyon in 2001 and has been hard at work ever since, working in a variety of fields, from video games and film directing to illustrating.

A professional illustrator and artistic director, he’s recognized for his vector style of illustration, with his creations being both minimal and graphic. A recurrent character in his work—a pensive looking figure—has come to be understood as a metaphor for the artist himself.

“Creativity has always been part of my life,” Masi told Sense of Creativity. “I willingly associate curiosity with creativity, maybe that’s where everything starts, with curiosity.” His advice to other aspiring creatives? Never give up, believe in what you do, meet people, and mainly: “produce, produce, produce.”

With a freelance career that has spun for over 15 years, his advice has to be worth something.