Art director and designer, Santi Zoraidez, is known for his glossy digital illustrations and short animations, featuring surreal landscapes in bright, shimmering colors. “I like to see how shapes and objects interact with each other,” said Zoraidez in an interview with Grafik, “and how I can use the way that they look to communicate an idea. Whether in motion or as still image, this is the way I approach a project.”
It’s his unique ability to merge 3D illustrations with groundbreaking digital effects that puts Zoraidez at the very forefront of design, attracting clients like Apple, Nike, and Ikea amongst others.
“I really try to develop my ideas for each piece of work outside of the screen, and then after some time I build up something to try out in digital,” he relays, explaining what goes into place behind the scenes. “That is when my visual development process really starts.”
Passionate about furniture, interior design, art installations, architecture and, of course, graphic design, his pieces are informed by many sources of inspiration. “There is something interesting to me about the compositions I can create and the way that shapes interact with each other,” he says, “together with a sense of space or volume, and referring mostly to real materials.”
