“Softer and Wild” is the textile brand you didn’t know you needed in your life. Run by designer Tatiana Nedialkova, it’s the soft colorful touch your home needs right now. Their home goods include anything from oven mitts and aprons to kitchen towels and everything in between.
Working alongside textile designer Paula Downes, Nedialkova draws and designs each pattern printed on her products, after which the color scheme and fabric are chosen, with the chosen materials meant to last a long while. “My illustrations are a mix between the Scandinavian aesthetic and Bulgarian folk tales,” explained Nedialkova in an interview with Etsy’s blog, “and they’re also influenced by Bulgarian artists from the ’70s who created these beautiful logo types.”
Originally from Bulgaria, Nedialkova draws inspiration from the places she visited around the world. “I’m Bulgarian originally, but I’ve also lived in Brighton, UK, which is a beautiful town with old architecture,” she notes. “There are amazing decorations and patterns on the houses—circles and ornaments. I translate those into illustrations as well.”
But her creative passion sparked a lot earlier than that. “Something that influenced me from a young age was the drive people had to decorate and personalize their living spaces with found materials, and find beauty in the simplest of objects,” she says. You’d want to see what she has to offer.
