Short and Sweet: Ricardo Gonzalez’s Typography Art is Rather Powerful

Ricardo Gonzalez’s typography art speaks volumes. Featured on anything from large scale murals to small-sized stickers, his messages–short and sweet–have a powerful presence. Born in México and based in Brooklyn, Gonzalez’s powerful use of the written word has brought him collaborations with brands like Apple, Nike, Mercedes Benz, and Google. In other words: he’s kind of a big deal.

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“I have been working with type as a profession for a few years, but I discovered calligraphy when I was in middle school,” he relayed in an interview with We Heart. “Since then, I was always doodling on my notes — and graffiti has continued to be an influence.”

Having studied graphic design in school, sharpened his skills and gave him the opportunity to go to school for typeface design and attend workshops. “Some of the tools I use to create come back to graffiti and how it has influenced me over the years,” he says. “I also like to experiment with the combination of digital and analog; handmade and contemporary.”

Known for his tag, “It’s a living,” his direct approach to typography aims to produce a positive impact. So far, it’s been working out pretty good for him. Take a look for yourself.