Studying at the London College of Fashion at the age of 16, it was clear from the very start that Chloe Amy Avery had a thing for textiles. Jump a couple of years forward, and now she showcases her large scale hand embroideries in galleries.
Focusing mainly on food, she creates hyper-realistic works that look nothing like your traditional embroideries. In fact, most of her creations don’t look like embroideries at all, but rather remind of Andy Warhol’s paintings – bold, vibrant, and somewhat ironic. “At first glance, Chloe’s work could be mistaken for paint,” reads her website. “But the atypical medium and texture of thread forces the viewer to question what they see.”
“I create food inspired from nostalgia and memory,” said Avery in an interview with Sarah K. Benning, published on Benning’s website. “Food is such a critical part of who we are and having lived in different cities and abroad from where I was born and grew up, I realised that food is a crucial part of people’s stories.”
“As an artist I portray food using embroidery thread to give a sense of surprise to the viewer, something often mass produced and dismissible a sense of fun and nostalgia, re-crafted and reimagined,” she added. “I was inspired by people’s food story. As I created I found the platform of social media so helpful to start a conversation and be inspired for more of my work. I use Instagram to showcase my process and work and I have not only gained an amazing amount of support but an invaluable amount of insight into different cultures around food.”
Indeed, her Instagram page has gained quite a following, with more than 10 thousand fans that follow her progress. Check out some of our favorite works of hers in the gallery below.
